This Spring, The Real Drinks Co. is adding a new permanent release to its portfolio called Peony Blush, a naturally fermented sparkling tea that uses white peony tea leaves to produce an alcohol-free alternative to sparkling rosé.
Diageo Australia has announced the nationwide launch of Reeftip Drinks Co., a spiced rum RTD brand that will donate 10 per cent of profits towards regenerating the Great Barrier Reef.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
